SEO & Advertising
Driving traffic to your company
Search Engine Optimisation (SEO) is the fundamental aspect of driving traffic to your website. Through keywords, and constant tracking, you can assess what journey your customers are taking to arrive at your site, ensuring your advertising is then in the right place, at the right time, in front of the right people.
HOW WE HAVE HELPED OTHERS
Results You’ll Love
Having conducted a thorough marketing analysis, and then assessing aspects such as Google Trends, Google Search Console and Google Analytics, we gain a real understanding into what your customers are searching for and therefore how to position your website and adverts.
Understanding your audience and their journey enables you to position advertising in the exact right spot. Whether that be through Social Media, print material, digital banner advertisements or even sponsorship. The choice will be driven by data, enabling every penny spent on advertising to be reaching the right audience - not just anyone!
Don't let traditional advertising agencies fool you with big numbers of 'impressions' and 'click-throughs'. Whilst these are important to monitor, the ultimate goal of your advertising should be sales - so if the advertisements are successful, sales will enhance.
Only targeted advertisements will capitalise on this link!
I'd rather have 5,000 click-throughs resulting in 1,000 sales than have 100,000 click-throughs resulting in 500 sales. Considering most advertisements charge per click-through, this can save you thousands and generate more sales!
You should be judging the quality, not just quantity, of your advertisement leads.