Gather insights before attempting tactics or spending money!
87% of companies spend their marketing budget on internally generated ideas. This means companies are spending money without obtaining the invaluable data, analytics and insights on what their customers actually value. Ultimately marketing is all about adding value to your customers, Strategic Marketing ensures you achieve this.
DOWNLOAD YOUR FREE MARKETING AUDIT CHECKLIST
Understand the market environment you operate in, before analysing how you perform within it.
Please see above a generic marketing audit checklist. It includes the many questions you should be asking about your company, its marketplace, customers, macroenvironment etc. before then focusing on how your company is performing within the wider external market. Just answering these questions will take a mass amount of resource in terms of both time and money, but the returns in the form of intelligence into your marketing efforts will vastly outweigh the costs.
HOW WE CAN HELP
Most companies are unsure where to start or how to obtain the data required to answer the questions on the marketing audit. Others simply do not have the time to conduct such thorough analysis on top of their day-to-day work. This is where we can come in, as we specialise in delivering Strategic Marketing Plans for all kinds of companies, from universities, to estate agents, to SMEs. Get in touch today for a bespoke quote and timeframe for when we could conduct your Strategic Marketing Plan and save you thousands on wasted advertising and marketing costs.
Benefits of a Strategic Marketing Plan:
Understand where to target your marketing efforts.
Intelligence into your products / services - which are performing well, which aren't and any opportunities to venture into new spaces.
Obtaining analytics to appreciate what your customers value.
Knowledge into where to spend your money for the best ROI on tactics, advertising etc.
A full set of recommendations and suggestions.
Help in implementing the suggested marketing tactics (optional).